What our SEO and content marketing covers
SEO and content work best as one job. Research decides what to write, and technical work makes sure search engines can find it.
- Technical SEO
- We check how search engines crawl and index your site: broken pages, redirect chains, duplicate URLs, slow templates, sitemaps and structured data. Fixes come first, because new content on a site Google struggles to read rarely ranks.
- Keyword and topic research
- We map the searches your buyers make at each stage, from the first question to the comparison they run just before they pick a provider. Each search gets one page, so your own pages don't compete with each other for it.
- Service and location pages
- Every service you sell gets its own page with a clear heading, real detail and an easy way to get in touch. If you serve set areas, each location page says something specific about that area. We do not make copies that only swap the town name.
- Articles
- We write guides and answers for the questions buyers ask before they buy. Each article links to the service page it supports, so a reader always has a next step.
- Local SEO and Google Business Profile
- For businesses that sell nearby, we complete and maintain your Google Business Profile, keep your name, address and phone number consistent across directories, and set up a simple way to ask every customer for an honest review.
- AI search
- We write pages with direct answers, clear headings and facts stated in plain sentences, so tools such as Google's AI Overviews can quote them. Nobody controls what those tools show. Pages built this way give them something worth quoting.
- Link building
- Links come from vetted placements on relevant sites and from digital PR, which means pitching useful stories and expert comment to editors who cover your field. We choose each site for its relevance to your business.
How it works
SEO follows the same five steps as every Octaneo service, scoped to search.
- Audit
- We crawl your site, review Search Console and analytics, and check which searches your competitors show up for and you don't. You get a written list of what is broken, what works and where the fastest gains are.
- Plan
- We turn the audit into a plan: which technical issues to fix, which pages to build or rewrite, and in what order. You approve it before we start.
- Launch
- Tracking comes first, so every form fill and call from search is counted. Then we fix the technical issues and publish the first pages in the plan.
- Test and optimize
- We watch which pages gain impressions, clicks and leads. Pages that rank but don't convert get rewritten. Pages that stall get clearer answers, better internal links or a new angle.
- Report
- Each month you get a plain-English report on what we published, what moved and what comes next. Then the plan updates with the new data.
How we pick what to publish
We start with the searches closest to a sale. Someone typing a service and a town, or comparing two providers, is nearly ready to buy. Those pages come first because they can bring in leads soonest.
Next come the questions buyers ask earlier on: what something costs, how long it takes, which option suits them. Articles that answer these bring people to your site and send them on to your service pages.
For each topic we check how many people search for it, how hard it is to rank for and what kind of page Google already shows. If the results are all product pages, a blog post will not win that search, so we build the type of page the search calls for.
A page goes live when it has a clear job and something useful to say.
How long SEO takes
Technical fixes and local SEO changes can show up within weeks. New content usually takes three to six months to rank well. Where you land in that range depends on how competitive your searches are and how strong your site already is.
A new domain with few links takes longer than an established site that just needs better pages. After the audit we tell you which case you are in, and we set the targets in your plan to match.
Because SEO builds slowly, it often makes sense to run paid ads or email alongside it. Ads bring in leads while your pages climb, and the search terms that convert in ads show us which pages to write first.
What the monthly report shows
The report is written in plain English. It opens with what changed and what it means for your leads and sales.
It lists the pages we published or fixed, the searches you now show up for and where you rank for them. It shows clicks and impressions from Search Console, and leads and sales from organic search in GA4. Local businesses also see calls and direction requests from their Google Business Profile.
If something did not work, the report says so and says what we will change. It ends with the plan for next month.
Pricing
The cost depends on how much needs fixing, how many pages and articles the plan calls for and how competitive your searches are. We don't sell fixed packages yet. After the free audit we send a written plan, and the price for the work is in it.
The audit itself is free, and there is no obligation to hire us.
What you get each month
- A plain-English report on what we did, what changed and what comes next
- New service, location or article pages, as set in your plan
- Technical fixes worked through in order of impact
- Rewrites of pages that rank but do not bring in leads
- Google Business Profile updates, for local businesses
- Vetted placements and digital PR, when links are part of your plan
SEO for small businesses, startups and online stores
SEO for local and small businesses
Your buyers often search with a service and a town. We start with your Google Business Profile, service pages that rank in your area and a steady flow of reviews, so you show up when people nearby are ready to call.
SEO for startups and SaaS
You need pipeline from people searching for your category, your use cases and alternatives to the tool they use today. We build those pages first, then the articles that catch earlier research, all pointed at demos and trials.
SEO for online stores
We fix the technical issues that keep product pages out of the index, write category pages that match how shoppers search, and add buying guides that help people choose. The aim is orders from search, not traffic for its own sake.
Tools and platforms
- Google Search Console
- GA4
- Google Business Profile
- Bing Webmaster Tools
- Schema.org structured data
- WordPress, Webflow and Shopify